Just Do It
If you can run a lap, run a mile. If you can run a mile, run a race. Run two. Run faster. Run farther.
Fall 13 invited athletes from around the world to push further and higher by helping them set goals and then beat them every day, week and month until they were firmly on the path of constant improvement.
We created everything from the Nike.com homepage to a campaign hub page to a series of challenges as well as comms ranging from Facebook posts to Instagram films. #JUSTDOIT